Tuesday, August 16, 2005

 

The Wall Street Journal - A Different Kind Of Foodie Paper

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Sure, sure, most on-line food lovers read the San Francisco Chronicle and the New York Times Food sections religiously. I mean, they are well established and based in real food mecca cites. But me, I read The Wall Street Journal. You learn a LOT reading that daily, and I am not ashamed to say, I read it every day. (I know, I’m so uncool!) For those of you who think it may not be relevant in a foodie kind of way, I am here to point out that it IS a foodie read, if you just take the time. Here are some highlights from the last week.

“Once Dowdy, the Apron Ascends To Costly Kitchen Couture” I personally have three aprons from Kitch'n Glam, who they feature. According to the article "The latest, hottest-selling feminie designs represent women's new embrace of domesticity on their own terms..." and "Apron chic taps into a rising interest in home entertaining and gourmet cooking - the same trends that have spurred more people into staying at home to catch the spate of new cooking programs hosted by beautiful people such as Nigella Lawson and Jamie Oliver."

On the front page of the Marketplace section last Friday, the headline read “Champagne’s Land Lock: Grape Growers Lack Space To Match Surging Demand; The Legacy of a 1927 Law.” News that caught my eye. The article goes on to say that “Independent grape growers own 90% of the Champagne regions vineyards,” “Even a 2 ½ acre tract of high-quality Champagne-grape-growing land can fetch as much as $1.2 million.” And most importantly “ Champagne makers have a bittersweet problem: They are literally running out of room to grow. Though global sales of Champagne reached $4.5 billion last year – up 54% since 1990 and still strong – the amount of land available to grow Champagne grapes is fixed at about 84,0000 acres. That is due to a 1927 French law that set the boundaries of the country’s Champagne region.”

They also had a blind tasting of national and international lagers and the overall winner, with a average score of 7.0, was Heineken. “Panel was a bit shocked they’d blind-tasted this familiar beer to No. 1. Balance was the key.” And you think they are all stuffy over there. Ha.

And of course, it was from the WSJ that we learn “McDonalds was by far the Dow industrial average’s best performer” and that “Coke Zero Looks for Positive Spin: Failure to define diet drink in ads confuses consumers, but a new pitch is coming” Information I find fascinating.

OK, well, you know, That’s my random thought for the day. I think more foodies should read the WSJ. Tomorrow, back to my food issues!

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Don't forget August 19th is the deadline for The (First) Really Big Cook-Off! Post your entry on your blog and let me know you did it by emailing TheReallyBigCookOff@yahoo.com

A print subscription to the Wall Street Journal for 52 weeks costs $215. Plus you get 4 free weeks (56 in all) when you pay by credit card

Did you know that dandelion greens are edible? Most people boil them until tender (change the water once to mellow their tangy taste), then garnish with butter or lemon juice.

Comments:
Thanks for the synopsis. But really puzzling about the Heineken!
 
I was shocked that Heineken made it given the rep it has with beer types that North American import Heiny is often skunked because of the green bottle.

Glad that perennial Sam Adams made the list as well as Matt's, a brand we drank in college by virtue of a boy from Utica who brought the distinctive Matt's Beer Balls down to Pennsylvania for us.
 
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